the usual

A tabloid lifestyle publication reminiscent of the newspapers of the past yet modern, authentic and relatable. Times spent in the garage with friends, cruising the blvd, hanging out at a car show or kicking back at a barber or tattoo shop. The essence of the scene captured by a collective collaboration of established and emerging photographers, writers and artist. 
Its just another day in the hood, the usual.



The Texas built ’51 stands out in the Lone Star landscape. With the stock style paint scheme, chop top, chrome and wide white Firestones, it resembles the likes of a California traditional custom. Heath plans to drive the ‘51, each cruise reminds him that the ‘51 is not just a show car. It wasn’t built to get trophies. It was built to drive those long stretches of American roads.  
Photos by Jason Jones  //

the usual


The Southern California based barber, tattoo artist and entrepreneur, Dre Perales, founded Tip Top Industries to create art that lives with the people he meets. His two traditional American style barber shops specialize in classic gentlemen's haircuts with an old school atmosphere. Whittier, California

Rod Hill Climb // Photo by Eat Crow Studio



The 6th Street Bridge have been the backdrop of many timeless movies. The bridge is an icon of the L.A. landscape. We came across some photos of the Odd Squad Car Club gathering on Instagram. This inspired us to discover what else had been going on down at the L.A. River and the 6th Street Bridge. Photo by // Luis "Zurdo" Ortiz

carey hart

Carey Hart “Irish Mist” // 1973 Dodge Van